5 reasons why more London estate agents are using viral videos to market properties on a budget

how london estate agents use viral videos to market properties on a budget

Did you know properties listed with videos get over 400% more inquiries?

Most people start their property search with online— where the transformative power of video can make or break a sale. Today, as many as 63% percent of home buyers make their offers sight unseen. Social media also offers targeted advertising options tailored to audiences in specific locations — isn’t that just what agents are looking for?

85 percent of buyers and sellers want to work with agents who use video

A 2019 National Association of Realtors (NAR) report found that 46 percent of buyers (in the US) cited property video tours was the most influential content on an estate agents website. As an agent, you can use videos to build your brand, showcase properties you’ve sold as well as your strengths as an agent to build trust.

Creating a video invite for your open house is a great way to generate buzz

Creating a video invite for your open house is a great way to generate more buzz about this event and invite more people to pre-arranged viewings. By showing details (that photos can’t) your potential buyers will have a better understanding of what they’re about to walk into.

You’ll earn around 60% more qualified leads through videos

Instagram is the number 1 social media platform for people to connect with brands according to a Meta-commissioned Ipsos Marketing study. Instagram accounts for 7.51% of web traffic referrals from social media. That might not sound like a lot, but it’s actually the third-ranked platform behind Facebook and Twitter.

It doesn’t cost as much as you think

It’s tempting to skip the expense of shooting and editing a video, but online video is a key ingredient of property marketing – even on a small budget! If done well, a 30-60 second video listing can bring in higher prices and quicker closings.

We’ve been fortunate enough to work on some amazing projects with some great people. So if you’re looking to make professional looking reels, video tours or high quality photos to increase engagement, call 020 3051 1393 or book an appointment

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